Thursday, August 15, 2013

Never mind yesterday. Start "crushing it" today!

In Gary Vaynerchuk's book, Crush It!  he writes about how to use the power of the web to turn your passions and interests into viable businesses. Gary spent many years transforming his family's wine business from a local mom-and-pop shop into a national industry leader. And he did this by leveraging a number of social media tools. I've seen a few of his YouTube videos and it's classic Gary Vaynerchuk every time...no holds barred, energetic, passionate and authentic.

When I set out to "blog," I opened my Blogger account back in February 2009. It literally took me four years to publish my first post! I vividly recall catastrophizing as I sat (flabbergasted and in disbelief) in front of my laptop, figuring out what to write about. That's four years of lost time...four years of my life I can never have back...I despise the number four!

Thankfully, I'm a glass-half-full guy. So I stepped back, took a few deep breaths and shook it off.

You obviously can't change what was, but you have absolute control and can impact what will be.

I suppose since writing keeps me up at night (as I try to sleep, come up with new topics to write about or sit there in the wee hours of the morning typing away), that it's a passion of mine. Despite life's many twists, turns and distractions, I crave and need to do it.

In retrospect, I am making a living out of my passion. My ultimate goal as a marketer is to deliver more relevant, meaningful experiences that engage and inspire people to take action. And that usually involves lots of writing and developing content, which I've done (now I just need to figure out a way to make millions).

Gary writes that the time is now (certainly not the first time anybody's said this) to cash in on your passion. Never mind yesterday. If you have a passion, don't dwell on what you haven't done thus far. Instead, march ahead toward the future. Start "crushing it" today.

What's your passion? If there are any writers out there, have you figured out a way to make millions from writing? Do tell.