Tuesday, June 18, 2013

Who in the world has a Discover Credit Card?

I've seen my share of Discover Credit Card ads. I've heard them on the radio and seen them online. There's even a billboard off Highway 101.

Discover is certainly not some fly-by-night credit card company by any stretch of the imagination. As a non-member, my perception of their brand is positive. Yet despite these attributes, I'm still hard-pressed to know anyone that has the card.

I've marketed credit cards, so I know Visa and MasterCard are the top dogs. Then there's American Express.

Where does Discover fall in the ranks? According to the Nilson Report, Discover is the fourth largest in terms of market share. Visa, MasterCard and American Express are the top three.

As I look back at how my credit card relationships came into being, I remember that American Express was the first company to give me a credit card (in college). I'm not entirely clear on how my relationship with Visa began; and I've never had a MasterCard.

I'm on a quest to find somebody with a Discover Credit Card. If you have one, what drove you to get your card? What is it about the card that you value most? Thanks for sharing.