Friday, July 5, 2013

Extraordinary Entrepreneurs Partially Ignore the Experts

Reading and learning often puts me in a quandary. One expert says one thing, while another negates the other expert by saying something just the opposite. Who should I believe?


When it comes to entrepreneurship (and navigating one's career), Reid Hoffmann and Ben Casnocha hit the nail on the head in their book, The Start-Up of You...

"Books and speeches and articles on entrepreneurship proclaim to impart the top rules of the trade. The irony is that the extraordinary entrepreneurs tend to challenge the rules and partially ignore the experts--they come up with their own principles, their own rules of thumb. After all, the way you achieve differentiation in the market is by not doing what everyone else is doing."


True, being experts themselves, one can certainly partially ignore Mr. Hoffmann and Mr. Casnocha. I personally wouldn't given their achievements (and high-caliber book endorsements). Instead, I recommend you read the book. It's a quick read and you may just get inspired (like me).

Do you have a favorite motivational/inspiring book? Join the discussion on Linkedin.