Prolific Oven, yes. Prolific grammar, no.

I tried Prolific Oven's (Santa Clara Rivermark location) Eggs Benedict breakfast and I have to say it was quite tasty and reasonably priced. I give them props for being prolific at food preparation, but when it comes to grammar, they need a bit of help.

The possessive case in grammar can be tricky and often trips people up. Case in point, Prolific Oven's sign above their beverage bar. There shouldn't be an apostrophe in "Coffee's."

Sure, it's only one stinking sign, but that's no excuse! The rule of proofing what you publish still applies, no matter the scope or amount of copy.


Let's not forget there's a brand at stake, so pay attention.

Now I'm curious. Does the Prolific Oven location across town have the same goofed sign?