Bill Gates coined the phrase Content Is King?!

Yep.

In 1996, Bill Gates coined the phrase Content Is King. Since then, the amount of content that's been created has grown exponentially (understatement).  

Companies need good and relevant content to expand their brands and influence. Whether it's branded content, sponsored content, native advertising or whatever, content is ubiquitous these days. Bill Gates may be right (again?) after all.

Go to Twitter and search any topic and you're presented with a plethora of content. Google the same topic and you're just as overwhelmed.

How do you sort through all that information in some well-thought-out, methodical fashion? If you're reading this blog post, I'm referring to you.

Please respond by posting your comment below. My inquiring mind wants to know.