The Cow Campaign

This past Monday, my youngest brother and I drove to Roseville to help my other brother move. We left early for the two-hour drive and didn't have time to have breakfast. We figure we'd stop some place on our way to Roseville.

We decided to give Chick-fil-A a try. I've seen a location or two, but have never tried it. This was a first and was going to be one of those "trying out a new brand" moments.

My first impression when I walked into the restaurant? Diggin' the brand. Clean, well lit and the staff was quite friendly. And it didn't really feel like one of those fast-food chains; it was a nice restaurant...a place you'd want to take your family.

I see some advertising for their Spicy Chicken Sandwich Deluxe, promoted by none other than a sign-toting cow dressed in a fireman's get-up. I've included an image for your viewing pleasure.

I have to say that this is one of those instances where an obscure font and misspellings didn't irk me (needless to say, I wasn't compelled to take stuff down). Frankly, I think if cows could, they'd write and spell the way they do in Chick-fil-A's Cow Campaign.

Oh yeah...the multi-grain breakfast bagel (complete with chicken and egg) was rather tasty. I'll definitely go back. I think I'll try the Spicy Chicken Sandwich Deluxe. Moo.