Grammatical gaffes and their far-reaching consequences to your brand

I cringe at the thought of misspellings and typos. Yet oddly enough, I keep my eyes peeled for them constantly. I mean CONSTANTLY. Really.

Sickness or not, I'm almost wishing and hoping to find that gaffe--in the paragraph of a book, a magazine article, an ad; on those banners that people hang all over the place or from wherever for that matter.

Pay heed to this warning and clean up your act, as your grammatical gaffes may have more far-reaching consequences to your brand (think reader/user experience, search results and conversion rates).

Here's a Website Magazine article from Michael Garrity. Have a read.